okumak Pet Food and Supplies in Argentina: A Strategic Reference, 2006 internet üzerinden

The primary audience for this report is managers involved with the highest levels of the strategic planning process and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning relating to pet food and supplies in Argentina. As the editor of this report, I am drawing on a methodology developed at INSEAD, an international business school (www.insead.edu). For any given industry or sector, including pet food and supplies, the methodology decomposes a country’s strategic potential along three key dimensions: (1) latent demand, (2) micro-accessibility, and (3) macro-accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility. With this perspective, this report provides both a micro and a macro strategic profile of pet food and supplies in Argentina. It does so by compiling published information that directly relates to latent demand and accessibility, either at the micro or macro level. The reader new to Argentina can quickly understand where Argentina fits into a firm’s strategic perspective. In Chapter 2, the report investigates latent demand and micro-accessibility for pet food and supplies in Argentina. The report then considers macro-accessibility in Argentina. Macro-accessibility is a general evaluation of investment and business conditions in Argentina.